Costa Rica is a land where jungle mountains meet rolling surf, where scarlet macaws glide across the sky, and where “Pura Vida” is more than a phrase—it’s a way of life. Adventures abound, from white-water rafting to volcano hiking; culture thrives in music, festivals, and traditions; entertainment pulses through local art and nightlife; wildlife fascinates at every turn; real estate and business opportunities draw global interest; and the food—well, every casado or ceviche tells its own story.
For 29 years, Howler Magazine has captured this spirit and shared it with the world. From our early days as a community publication to becoming one of Costa Rica’s most trusted lifestyle voices, our mission has remained steady: tell authentic stories, celebrate culture, support local businesses, and bring communities together.
Why does Howler Magazine continue after nearly three decades?
Because Costa Rica’s story is never finished. Every season, festival, migration, and wave brings something new to celebrate. Our readers crave real insight into what makes this country tick, and we deliver that with passion.
- Longevity matters
Surviving in the world of publishing for nearly three decades is no small feat. Many magazines have come and gone, yet Howler endures because our heartbeat is community-driven storytelling. We are not here for fleeting trends—we are here for the long haul, building a trusted voice that locals and travellers alike can depend on. - Connection is key
From surfers in Tamarindo to farmers in Alajuela, from chefs in San José to artists in Guanacaste, we connect voices that deserve to be heard. Our role is not just to report but to link people together—locals, expats, visitors, and investors—all within a single shared space. - Global reach
While we are proudly Costa Rican, our digital platform at howlermag.com ensures the stories travel far beyond our borders. We have readers in the United States, Canada, and across Europe who look to Howler as their window into Costa Rican life, culture, and opportunities.
Why is respecting Costa Rican culture so important?
Because Costa Rica’s identity is its greatest treasure. “Pura Vida” is more than a catchphrase—it is a national ethos that represents gratitude, simplicity, and joy. At Howler, we treat cultural stories with respect and authenticity.
- Cultural guardianship
From traditional marimba music to ox-cart parades, culture can fade if not documented. By sharing these traditions, we ensure they remain alive for the next generation, and equally visible to international readers who may never experience them firsthand. - Local pride
A fiesta in a small town, a grandmother’s homemade gallo pinto recipe, or a craftsman hand-painting masks for a parade—these are not tourist attractions; they are the threads of daily life. We bring these stories forward with dignity, showing why Costa Ricans themselves take pride in their roots. - Authenticity above all
Too often, destinations are painted with the broad brush of marketing clichés. Our commitment is to keep it real: not just selling Costa Rica as a paradise, but showing the challenges, the resilience, and the true voices of those who live here.
Why do we celebrate our advertisers?
Because they are the backbone of local economies and the lifeblood of our publication. Every business that advertises in Howler is a story in itself, shaping the Costa Rica that visitors experience and that locals depend on.
- Community champions
Our advertisers are not faceless corporations; they are eco-lodges nestled in rainforests, family-run restaurants serving fresh seafood, real estate agencies helping people find their dream home, and adventure operators who guide visitors safely through Costa Rica’s wonders. They represent the essence of local enterprise. - Shared vision
We see our advertisers as partners in storytelling. When a business advertises with us, they are not just promoting their services—they are joining a collective effort to showcase Costa Rica to the world. Their success strengthens communities, fuels tourism, and keeps local traditions alive. - Trust built over time
Some of our advertisers have been with us for years, growing their businesses alongside Howler’s expansion. This long-term trust demonstrates that we are more than just a magazine; we are a community hub where stories, opportunities, and partnerships flourish.
Why does a publication like Howler matter to communities?
Because every community deserves a voice, a magazine is not just paper or pixels—it is a platform for identity, pride, and a sense of belonging. Without spaces like Howler, many local achievements, challenges, and celebrations would remain invisible.
- Economic ripple
When we write about a small surf school, a boutique hotel, or a local artisan, we are creating visibility that drives tourism and supports livelihoods. Our features often become the reason travellers choose one destination over another. - Cultural spotlight
Howler shines a light on small towns and grassroots events that might otherwise go unnoticed internationally. These stories bring recognition and appreciation, which in turn fosters community pride and resilience. - Environmental awareness
We champion sustainable practices, from protecting sea turtle nesting grounds to highlighting eco-conscious businesses. By telling these stories, we amplify environmental stewardship, ensuring Costa Rica remains a global example of conservation.
FAQ
Q: How long has Howler Magazine been publishing?
A: We are celebrating our 29th year of continuous publication, making us one of Costa Rica’s longest-running lifestyle magazines.
Q: Who reads Howler Magazine?
A: Our readership spans Costa Rica, North America, and Europe, uniting locals, expats, travellers, and global enthusiasts of Costa Rica.
Q: How does Howler support local businesses?
A: By promoting advertisers, featuring entrepreneurs, and showcasing tourism operators, we drive both visibility and economic growth.
Q: Why should readers support Howler?
A: Supporting Howler means supporting Costa Rican culture, businesses, and sustainability. By sharing our stories, you amplify the voices of communities.
As we proudly mark 29 years, we invite you to join us in celebrating not just a magazine, but a movement of storytelling, respect, and community. Share our articles with your networks, support the advertisers who make our publication possible, and most importantly—take care of the environment you wish to promote to the world. That responsibility begins at home, and together, we can continue showing the world what “Pura Vida” truly means.
