Clavillazo gifted Costa Rica its most cherished phrase: **Pura Vida**. This simple yet profound expression has become synonymous with the Costa Rican way of life, celebrated in songs, sayings, and even tattoos.
What many people don’t know is that José Antonio Hipólito Espino Mora, a Mexican comedic actor popular from the 1940s to the 1960s, better known as Clavillazo, introduced this phrase to Costa Rica.
At least, that’s one version of the story.
For reasons unknown, certain words or phrases take root strongly in some cultures but not in others. In this instance, Costa Ricans embraced a phrase from Mexico that remains largely unfamiliar to Mexicans themselves.
The Origin Story
In 1956, the Mexican film _Pura Vida_ was released in Costa Rica. Although the movie only lasted two weeks in cinemas, its impact was profound. During those 14 days, Clavillazo used the phrase “Pura Vida” just a few times throughout the film. But that was enough. Costa Ricans instantly resonated with the expression, embedding it into their collective memory and daily vernacular.
A Phrase That Transcends
Since then, for more than 60 years, Pura Vida has been a cornerstone of Costa Rican culture. It’s a versatile phrase used to say hello, and goodbye, and to convey a state of being. When asked “How are you?”, a Costa Rican will often reply, “Pura Vida,” naturally and joyfully.
The phrase goes beyond mere words. It embodies an optimistic philosophy, a way of appreciating life’s simple pleasures and embracing a positive outlook. In Mexico, expressions like “a toda madre” or “chingón” might come close, but they don’t capture the depth of emotion and cultural significance that Pura Vida holds for Costa Ricans.
The Heartbeat of Costa Rica
Pura Vida is more than a phrase; it’s the heartbeat of Costa Rica. It reflects the country’s spirit of resilience, contentment, and connection to nature. From the bustling streets of San José to the tranquil beaches of Guanacaste, the phrase is a reminder to live simply and joyfully.
Clavillazo may have introduced Pura Vida to Costa Rica, but it was the Costa Rican people who embraced it, nurtured it, and made it their own. Today, it stands as a symbol of their identity, optimism, and love for life.
