Why guanabana, noni, and moringa are in demand—and how Costa Rica is cashing in
What’s driving the global demand for Costa Rica’s tropical botanicals?
Costa Rica’s rich biodiversity and clean image are fuelling global demand for its natural health products. Across Europe, the United States, and parts of Asia, there’s a growing hunger for clean, plant-based, functional products. Costa Rica, with its volcanic soil, organic farming movement, and strong eco-brand, has become a premium source of raw botanical ingredients. Guanabana, noni, and moringa are just a few of the “green gold” plants being exported in the form of juices, powders, teas, oils, and supplements.
Why are guanabana, noni, and moringa so popular internationally?
These tropical plants are trending because of their health benefits, backed by traditional use and growing scientific interest. People are moving away from synthetic additives in favour of nature-based wellness. Guanabana (soursop) is known for its immune-boosting and antioxidant properties, often used in teas and juices. Noni has a long-standing reputation in traditional medicine, now promoted for its anti-inflammatory effects and energy support. Moringa is often called a “miracle tree” because it’s loaded with nutrients—vitamin C, potassium, calcium, and antioxidants—making it a favourite in powders and capsules.
How are these products exported from Costa Rica?
Botanical exports come in many forms, depending on the destination and final use. Fresh and frozen fruit is packaged for food markets or processing overseas. Dried leaves and teas are exported for herbal infusions. Powdered extracts are often used by supplement manufacturers. Cold-pressed oils are bottled and sent to skincare and wellness brands. Fermented concentrates, particularly for noni, are common for health drinks. Exporters work with strict standards to meet certifications like USDA Organic and EU Organic, ensuring these products reach high-end wellness retailers.
Which regions are importing Costa Rica’s green gold?
North America and Europe are the biggest buyers, but Asia’s wellness market is catching up. The United States leads the pack, driven by consumer demand for clean-label products and superfoods. Germany and the Netherlands import large quantities for processing and resale within the EU. The UK has shown steady growth, especially in the boutique health food sector. Meanwhile, South Korea and Japan are emerging as new fans of Costa Rican moringa and guanabana, using them in everything from beauty serums to antioxidant-rich drinks.
What makes Costa Rica’s botanicals more desirable than other countries?
Costa Rica’s image as an eco-paradise helps products stand out on crowded wellness shelves. The country has built a reputation for environmental protection, sustainable farming, and responsible sourcing. When consumers see “Made in Costa Rica” on a label, it carries connotations of rainforest-friendly production, traceable origins, and high-quality standards. Combined with clean air, mineral-rich volcanic soil, and year-round growing seasons, Costa Rican botanicals offer a unique story that resonates with today’s eco-conscious buyers.
What are the challenges facing this growing export market?
Certification costs, inconsistent yields, and regulatory hurdles can limit scalability. International certifications such as USDA Organic or HACCP are costly and time-consuming, especially for small farms. Weather fluctuations caused by climate change can impact harvests and consistency. Importing countries each have unique regulations regarding botanical products, requiring constant adaptation. Cold-chain logistics—keeping perishable items at controlled temperatures—can also be a barrier for fresh or semi-processed products. Many growers are turning to cooperatives or working with experienced export brokers to overcome these challenges.
Are Costa Rican farmers benefiting from this trend?
Yes, especially those working with cooperatives and wellness brands focused on fair trade. Farmers growing botanicals within certified organic or regenerative systems are seeing higher prices per kilo and access to stable international buyers. Cooperatives allow small growers to pool resources for processing and certification, making global access more attainable. Some producers are even going beyond raw ingredient sales, investing in small-scale processing for teas, tinctures, or powders that fetch better margins.
What are some Costa Rican companies leading the way?
Several local businesses are making waves by combining tradition with innovation.
Bionatural exports organic moringa, turmeric, and guanabana tea blends to the US and EU, with a focus on functional wellness products.
TropiNoni is one of Costa Rica’s most established noni exporters, known for cold-pressed juices and fermented noni concentrates.
NaturaCrops specialises in dried and powdered botanical ingredients, catering mainly to the European supplement industry.
These businesses are proving that Costa Rica is more than just a supplier of raw goods—it’s a serious player in the global health and wellness product sector.
FAQ
Q: What is “green gold”?
A: “Green gold” refers to high-value botanical products like moringa, noni, and guanabana that are prized globally for their health benefits and export value.
Q: Are these products available in local Costa Rican markets too?
A: Yes, they are widely available at ferias (farmers markets), health food stores, and even some supermarkets in fresh, dried, and processed forms.
Q: Can tourists visit farms growing these botanicals?
A: Absolutely. Agro-tourism is growing, with farms in places like Turrialba, Alajuela, and Pérez Zeledón offering tours, tastings, and hands-on experiences.
Q: Is there scientific evidence behind the health claims of these botanicals?
A: There is growing evidence, especially for moringa, which has been studied for its antioxidant and anti-inflammatory properties. Guanabana and noni are still being researched but have strong anecdotal and traditional use histories.Q: Do these exports help with reforestation or conservation?
A: In some cases, yes. Many of these crops can be integrated into agroforestry systems that support biodiversity, soil health, and long-term environmental sustainability.
