Sport Meets Fashion Costa Rica

Patricia Sterman - JUN 01, 2018
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The place where sport meets fashion is a two-way street. Believe it or not, there’s a word for it: “sportsanista,” naturally, means a fashionista who loves sports.

This trend can be defined simply as comfortable clothes for a fashion market. It blends sweatshirts with high heels and sweatpants with silky shirts. People are seeking clothes that take them all around the city in style … no hassle to make meetings on time and easy to pack for traveling. Athlete’s wear is no longer a stereotype for the stay-at-home lazy look but now a hallmark of successful business people.

This was the first time a high-fashion designer
worked with a sportswear company.

In dual-track terms, we are seeing sport brands hiring famous fashion designers, and fashion brands becoming more athletic-oriented. This new look has invaded our wardrobes, creating a high demand for high-end sportswear. Technology has become an important factor with the incorporation of lightweight fabrics and super-soft textures.

Adidas was ahead of the pack, launching its first fashion collaboration with Yohji Yamamoto back in 2003. This was the first time a high-fashion designer worked with a sportswear company, breaking down the walls between the two target markets.

An athletic collaboration allows designers to capture an ever-growing consumer sector: athleisure, which Wikipedia defines as a fashion trend wherein “clothing designed for workouts and other athletic activities is worn in other settings, such as at the workplace, at school, or at other casual or social occasions.”

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Sportsanistas have also followed with interest an overlapping upturn in consumer demand for wellness services and products overall, including those related to beauty and fitness. A landmark Global Wellness Institute study in 2014 revealed that the wellness market worldwide was worth $3.4 trillion, making it nearly three times larger than the $1 trillion pharmaceutical industry.

Shopping in Tamarindo, Try Azul Profundo